Challenge
A nationwide restaurant chain faced plummeting consumer confidence following a food safety scare.

Solution
Identified and empowered loyal customers to share trust signals, shifting the narrative peer-to-peer.

Result
Customer return rates surged ahead of forecast—trust rebuilt through real voices, not just corporate comms.

Challenge
Vehicle buyers doubted whether a bold material innovation could meet their toughness standards.

Solution
Built an 18-month media and influencer strategy to reshape perceptions ahead of our flagship product’s relaunch.

Result
The new model sold out. Demand exceeded supply, reversing expectations and reshaping an industry segment.

Challenge
Four federal bureaus merged into a new agency—over 500 employees and contractors impacted by structural change.

Solution
Led internal comms and change management to preserve clarity, morale, and mission alignment.

Result
Seamless transition. No headline-grabbing fallout. Just clear communication, smart design, and steady hands.

Challenge
Tens of thousands of Americans were stranded overseas as the world shut down during COVID.

Solution
Designed and launched a global digital outreach campaign to guide citizens to safe return flights.

Result
Tens of thousands brought home. Lives stabilized. A case study in public service at scale and speed.

Challenge
A heritage agricultural brand lacked consumer pull and cultural relevance.

Solution
Overhauled packaging, modernized earned media strategy, and repositioned the product for today’s market.

Result
Reinvigorated consumer interest. Elevated shelf presence. Offered new hope to exhausted producers. A legacy product reintroduced to a new generation.